Destin Wedding Private Showcase Proves To Be A Success
Towards the end of last year, we began working on a new line of thinking for the Florida panhandle and Destin wedding market as it applies to our marketing approach. The standard way to market your company outside of traditional advertising mediums was via bridal shows. We used to do them and saw some success but over the last few years, the attendance had dwindled and even more than that, the bookings nose-dived. It became more of a social event that lent itself to competing via price. Because we are more concerned with value than price, it was a battle we decided not to engage in and have pulled out of them all-together.
So outside of doing a sneak-peak at a wedding we are performing at, how can a client see us LIVE? After all, that’s where you can see if a company can deliver the goods rather than some photo shopped image or well-edited video. In the Northeast, private showcases have caught traction and are starting to become THE thing to provide that outlet. We were an ideal candidate for this as we’re an all-inclusive event company. We offer DJs, Emcees, Live Musicians, Officiants, Photo Booths, PA Rentals, Ceremony Rentals, Dance Floor Rentals, Production Lighting, Day of Coordination, and most recently photography and videography. The only things we don’t do are florals, catering and reception rentals. So even if they had their entertainment handled, they could get the other services they needed and vice versa in a one-stop shop approach.
We spent November and December rehearsing and refining the presentation part of our showcase. We came up with a way to highlight all of our services but also give potential clients a 20 minute reception feel with each of our 10 local headlining MCs getting an opportunity to get on the microphone and entertain.
In getting the word out, we brought in 20 potential clients on a Saturday morning. With a strong venue partner in the Sandestin Golf & Beach Resort, who not only allowed us to use their space, but handled the phenomenal food and mimosas, the stage was set for something new and fresh to be unveiled at no cost to these wedding clients. The “proof is in the pudding” as they say. 14 clients were able to book at least one service they needed and were home by the early afternoon.
It went so well that we have decided to do it again this summer. Our videography team captured some of the highlights in this promo reel below to give you an idea of what took place. If you’re interested in attending our next private showcase, contact us and we’ll get you all the info once the details are solidified. We hope to see you there!