Vendor Profile: Infinity Lighting for Cutting-Edge Lighting and Effects
Our Southern California division handles a lot of weddings, plus quite a few specialty events for corporations, annual conferences, holiday events, celebrity parties, school dances, etc. Whenever B-Boy Productions, Inc. does an event in California that requires heavy-duty lighting such as specialized décor lights, stage lighting, pin spots, or nightclub style dance lighting, we turn to Infinity Lighting of Brea, CA. With 17 years in the event production business, Infinity Lighting has the experience to pull together the special effects and lighting that will always “wow” a crowd.
We checked in with Stephen Shanahan, owner of Infinity Lighting, to learn a little bit more about lighting trends and what their business has to offer:
- How did you get started in the event production industry?
My background and degree is in Lighting and Production design. I started with a small DJ company and built their lighting division up from the ground up. I believe quality design coupled with a quality designer makes for an extraordinary event.
- Why should a client consider more than the typical 2 DJ lights that move to the beat of the music and have different patterns?
It’s all a matter of preference. DJ lighting is great for the dance floor and can give it energy and focus but decorative lighting can truly transform a ballroom to whatever you want it to feel like. Nothing can compare to a well lit room to meet the vision of the couple or client.
- What lighting trends are you seeing in the CA market?
L.E.D. Color changing lighting is a great alternative to the high energy use lights called conventionals. The L.E.D. allows us to change colors of the room from event to event or song to song and they draw a lot less power than conventionals.
- Share your top tip for planners/businesses that are interested in adding specialty lighting to their event?
Going with the minimum is never recommended. It’s true, you get what you pay for but sometimes spending 10% more can give you a 70% better look. Never underestimate a good designer to help complete the vision. Sometimes simple solutions are not only cost effective but they can create a simple answer to a look at an event. Sure you can spend $25,000 on lighting. But you can also spend $1800-$2500 to achieve a similar feeling for the event. The right lighting company can help you maximize your budget.